Florida passed no AI law. These rules already bind your texts, calls and chatbots
Florida passed no AI law, but four older rules already govern your texts and chatbots. The Florida texting laws for businesses, with a one-page checklist.
Founder & Engineer
If you text customers from software or run an automated front desk, you’re probably closer to compliant than the headlines suggest. Here is the list we run before any texting or chatbot system goes live, then the rules behind it in one table.
The short list
Tick through it once. A line you can’t tick is the thing to fix, and most offices find one or two, usually the registration or the log.
The texting and chatbot compliance stack
0 of 8 checked
The four rules at a glance
None of them mentions AI, and all four were in force by April 2025.
| Rule | What it asks | You’re covered when |
|---|---|---|
| Florida Telephone Solicitation Act (state) | Written consent before an automated marketing text (Florida Senate). Suits run $500 per violation (National Law Review). | Your booking form has a consent box, stored with the date, wording and number. |
| TCPA and the FCC’s 2025 rules (federal) | Honor a stop in any reasonable wording within 10 business days (Kelley Drye). An AI voice counts as artificial, so a synthetic outbound call is a robocall (IAPP). | “No more texts” ends the messages, and your assistant answers calls rather than placing them. |
| Carrier registration, A2P 10DLC | Software-sent texts need a registered number since February 1, 2025 (CallHub). The brand fee is $47.50 (Aloware). | Brand and campaign are registered under your legal name and tax ID. |
| Florida Information Protection Act (data) | After a breach, notify the people affected within 30 days, and the state when 500 or more Floridians are affected (statute). | You know where the list lives, who has the login, and could export names in an afternoon. |
Two details do most of the work. A STOP can arrive as “pls no more msgs thx,” so a language model reads the replies keywords miss and a person checks the borderline ones. And registration is slow but cheap, so we file it on day one, in your name and your provider account, so the number stays yours.
The federal one-to-one consent rule was struck down in January 2025 (Morrison Foerster), and Florida’s written-consent standard is stricter anyway. Clinics have HIPAA on top, covered in the March piece on medical and dental front desks.
No AI law passed, and what we do anyway
On March 4, 2026 the Senate passed SB 482, the “AI Bill of Rights,” with a right to know whether you’re talking to a person or a chatbot. The House wanted a national framework first (Florida Phoenix).
The Senate passed it again as SB 2-D in the late-April special session, 37 to 1, and it died in a House subcommittee the next day (News Service of Florida). Colorado narrowed its own AI law on May 14, effective January 1, 2027 (Greenberg Traurig).
A rule that passed one chamber twice in ten weeks will be back, so our assistants already say they’re automated and offer a person.
Text-backs, receptionists and review requests
- Missed-call text-back. The simplest case. The customer dialed you, and one text with a booking link is answering, not soliciting. Register the number and treat any no as a STOP.
- AI receptionist. The same case until it follows up on its own. “Still want that quote?” is marketing, so ours follows up only when the consent box is checked.
- Review request. Ask every customer the same way. The FTC’s rule targets fake and AI-written reviews, rewards tied to a rating and steering, with penalties up to $51,744 per violation (Hunton). A plain request to everyone is what it leaves open.
Your attorney draws the line between answering and marketing for your business.
Where to start this week
Text “stop” to your business number from your own phone, reread the consent wording customers see, and check that the number is registered. If all three come back clean, you’re set until Tallahassee tries again.
Benjamin J. Ververis
Questions owners ask
What does a Florida business need before texting customers from software?
Four things, and most offices already have some of them: a stored consent for marketing texts, a STOP that works in any wording, a number registered to your business, and a plan for the customer list if it ever leaks. The checklist in this piece covers all four.
Can I keep texting customers from my cell phone or the office line?
Yes, if a person types each text. Once software sends them, register the number to your business so the carriers deliver every message.
Does my AI receptionist have to say it’s a bot in Florida?
Not under Florida law today. The Senate passed that rule twice in 2026 and the House let it die both times. We have the assistant say it’s automated in its first message anyway, because the rule will likely return and customers prefer to know.
Do I need permission before sending marketing texts?
Yes, a signed written agreement, and a checked box or a reply counts as the signature. Answering a question the customer asked is a different case, and your attorney draws that line.
What if a customer writes ‘please stop texting me’ instead of STOP?
Treat it as a STOP. Since April 2025 the federal rule honors any reasonable wording, and you have ten business days to act on it. We log the request and the moment it was honored.
How do I stay covered if a texting vendor makes a mistake?
Keep everything in your business’s name. Register the number and the campaign under your legal name, in your own accounts, and keep the consent and STOP logs where you can read them without asking anyone.
Sources
- Florida Phoenix, DeSantis’ AI Bill of Rights clears Senate, but House won’t touch it (March 4, 2026)
- News Service of Florida (via Yahoo), Republicans kill Florida AI bill (May 2026)
- Greenberg Traurig, Colorado repeals and replaces the Colorado AI Act (May 2026)
- Florida Senate, Bill summary, HB 761 (2023), Telephone Solicitation (2023)
- National Law Review, Florida amends the Florida Telephone Solicitation Act (2023)
- Morrison Foerster, Eleventh Circuit vacates FCC’s TCPA one-to-one consent rule (January 30, 2025)
- Kelley Drye, FCC adopts changes to TCPA consent revocation rules (2024)
- IAPP, How the FCC and FTC regulate AI-powered robocalls (2024)
- CallHub, 10DLC registration in 2025 (2025)
- Aloware, A2P 10DLC fee update: what you need to know before August 1, 2025 (July 2025)
- Florida Statutes, Section 501.171, Security of confidential personal information (2022)
- Hunton, FTC issues final rule targeting fake consumer reviews and testimonials (August 2024)
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